{"id":369,"date":"2026-03-02T10:36:00","date_gmt":"2026-03-02T10:36:00","guid":{"rendered":"https:\/\/cestcarre.co\/?p=369"},"modified":"2026-03-03T13:29:05","modified_gmt":"2026-03-03T13:29:05","slug":"match-en-direct","status":"publish","type":"post","link":"https:\/\/cestcarre.co\/?p=369","title":{"rendered":"Match en direct"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"369\" class=\"elementor elementor-369\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75240363 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"75240363\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a0304a1\" data-id=\"6a0304a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aacf580 elementor-widget elementor-widget-spacer\" data-id=\"aacf580\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd7bf7 elementor-widget elementor-widget-heading\" data-id=\"ccd7bf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Match en direct x C'est carr\u00e9<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e82015d elementor-widget elementor-widget-heading\" data-id=\"e82015d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Application mobile de suivi sportif en temps r\u00e9el<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af7d328 elementor-widget elementor-widget-text-editor\" data-id=\"af7d328\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Match En Direct<\/strong> est une application mobile sp\u00e9cialis\u00e9e dans le suivi en direct des comp\u00e9titions sportives. Elle combine live scoring, donn\u00e9es statistiques avanc\u00e9es et fonctionnalit\u00e9s communautaires au sein d\u2019un m\u00eame environnement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d67478 elementor-widget elementor-widget-image\" data-id=\"2d67478\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-02-110439-1024x645.png\" class=\"attachment-large size-large wp-image-370\" alt=\"\" srcset=\"https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-02-110439-1024x645.png 1024w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-02-110439-300x189.png 300w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-02-110439-768x484.png 768w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-02-110439-1536x967.png 1536w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-02-110439-18x12.png 18w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-02-110439.png 1690w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d2931 elementor-widget elementor-widget-heading\" data-id=\"c3d2931\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Donn\u00e9es cl\u00e9s<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85ad939 elementor-widget elementor-widget-text-editor\" data-id=\"85ad939\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><strong>2,5 millions d\u2019utilisateurs cumul\u00e9s<\/strong> (iOS &amp; Android)<\/li>\n<li>Couverture multi-sports : football, tennis, rugby, basketball, Formule 1<\/li>\n<li>Mise \u00e0 jour des \u00e9v\u00e9nements en temps r\u00e9el (buts, cartons, essais, sets, etc.)<\/li>\n<li>Communaut\u00e9 active autour des matchs via forum int\u00e9gr\u00e9<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb133a4 elementor-widget elementor-widget-heading\" data-id=\"bb133a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notre approche : structurer une croissance durable autour des temps forts sportifs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2aa9ab elementor-widget elementor-widget-text-editor\" data-id=\"e2aa9ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lorsque nous avons commenc\u00e9 \u00e0 travailler avec Match En Direct, l\u2019enjeu \u00e9tait clair :<br \/>transformer une application d\u00e9j\u00e0 install\u00e9e sur son march\u00e9 en un v\u00e9ritable moteur d\u2019acquisition scalable, capable d\u2019absorber les pics d\u2019audience li\u00e9s aux grandes comp\u00e9titions et d\u2019acc\u00e9l\u00e9rer son expansion internationale.<\/p>\n<p>Le produit \u00e9tait solide. Le d\u00e9fi \u00e9tait strat\u00e9gique.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb46877 elementor-widget elementor-widget-heading\" data-id=\"cb46877\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Penser la croissance autour des moments de tension sportive<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f48a5af elementor-widget elementor-widget-text-editor\" data-id=\"f48a5af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le sport fonctionne par cycles courts et intensifs : comp\u00e9titions majeures, finales, derbys, grands tournois.<br \/>Nous avons structur\u00e9 l\u2019acquisition autour de ces pics d\u2019attention.C\u00f4t\u00e9 SEO, nous avons d\u00e9velopp\u00e9 une architecture \u00e9ditoriale align\u00e9e sur les requ\u00eates intentionnistes li\u00e9es au live, aux comp\u00e9titions et aux recherches \u00e9v\u00e9nementielles.<br \/>En parall\u00e8le, un travail de fond en backlinking a permis de renforcer l\u2019autorit\u00e9 du domaine et d\u2019ancrer Match En Direct comme r\u00e9f\u00e9rence sur la data sportive en temps r\u00e9el.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eea7ee elementor-widget elementor-widget-heading\" data-id=\"7eea7ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Maximiser la conversion via l\u2019ASO<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a26a15 elementor-widget elementor-widget-text-editor\" data-id=\"8a26a15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous avons ensuite optimis\u00e9 les stores comme de v\u00e9ritables landing pages.<\/p>\n<p>Optimisation s\u00e9mantique, it\u00e9rations sur les visuels, tests A\/B continus\u2026<br \/>Mais surtout, cr\u00e9ation de <strong>Custom Product Pages d\u00e9di\u00e9es \u00e0 chaque comp\u00e9tition et segment d\u2019audience<\/strong>.<br \/>Un supporter de la CAN ne doit pas voir le m\u00eame message qu\u2019un fan de rugby ou qu\u2019un amateur de tennis.<\/p>\n<p>L\u2019objectif : augmenter les taux de conversion en capitalisant sur l\u2019\u00e9motion du moment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aba498b elementor-widget elementor-widget-image\" data-id=\"aba498b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/image-768x512.png\" class=\"attachment-medium_large size-medium_large wp-image-371\" alt=\"\" srcset=\"https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/image-768x512.png 768w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/image-300x200.png 300w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/image-1024x683.png 1024w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/image-18x12.png 18w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/image.png 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b23851 elementor-widget elementor-widget-heading\" data-id=\"1b23851\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Acc\u00e9l\u00e9rer l\u2019acquisition tout en restant compliant<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2bc37a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d2bc37a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sur le paid media, la strat\u00e9gie s\u2019est concentr\u00e9e sur :<\/p>\n<ul class=\"wp-block-list\">\n<li>Google Ads et Apple Search Ads<\/li>\n<li>Des mots-cl\u00e9s \u00e0 forte concurrence<\/li>\n<li>L\u2019ouverture de nouveaux territoires<\/li>\n<\/ul>\n<p>Le tout dans un cadre strictement conforme aux r\u00e9glementations locales, notamment sur les sujets li\u00e9s aux pronostics et aux m\u00e9caniques per\u00e7ues comme assimilables aux paris.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a00f99 elementor-widget elementor-widget-heading\" data-id=\"8a00f99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9er une r\u00e9sonance communautaire<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d03d6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"88d03d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Enfin, nous avons activ\u00e9 le levier social et influence.<\/p>\n<p>Cr\u00e9ation de contenus adapt\u00e9s aux diff\u00e9rentes typologies de supporters.<\/p>\n<p>Production d\u2019UGC et d\u2019assets publicitaires contextualis\u00e9s par comp\u00e9tition.<br \/>Partenariats avec des cr\u00e9ateurs YouTube, Twitter, TikTok et Instagram pour int\u00e9grer naturellement l\u2019application dans leurs d\u00e9briefs, analyses et contenus \u00e9v\u00e9nementiels.L\u2019objectif n\u2019\u00e9tait pas uniquement la visibilit\u00e9.<br \/>C\u2019\u00e9tait de g\u00e9n\u00e9rer du t\u00e9l\u00e9chargement qualifi\u00e9, au bon moment, aupr\u00e8s des bonnes communaut\u00e9s<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c44b0c elementor-widget elementor-widget-image\" data-id=\"3c44b0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"234\" src=\"https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/image-1-768x234.png\" class=\"attachment-medium_large size-medium_large wp-image-372\" alt=\"\" srcset=\"https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/image-1-768x234.png 768w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/image-1-300x91.png 300w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/image-1-1024x312.png 1024w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/image-1-18x5.png 18w, https:\/\/cestcarre.co\/wp-content\/uploads\/2026\/03\/image-1.png 1216w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4f38c elementor-widget elementor-widget-spacer\" data-id=\"3e4f38c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd35037 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"dd35037\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1ba6b9\" data-id=\"d1ba6b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e94d0a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8e94d0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f11b175\" data-id=\"f11b175\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ead96ac elementor-widget elementor-widget-spacer\" data-id=\"ead96ac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a7814 elementor-widget elementor-widget-heading\" data-id=\"29a7814\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interess\u00e9 ? Contactez nous<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f0b85 elementor-widget elementor-widget-menu-anchor\" data-id=\"61f0b85\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9c01c1 elementor-widget elementor-widget-text-editor\" data-id=\"d9c01c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Laissez-nous un email pour discuter de votre strat\u00e9gie : contact@cestcarre.co<\/p>\n<p>ou, simplement, en compl\u00e9tant ce formulaire.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f5e62b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"9f5e62b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-80a4e56\" data-id=\"80a4e56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c8d3f elementor-widget elementor-widget-html\" data-id=\"82c8d3f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style type=\"text\/css\" scoped>\n    .mauticform_wrapper { max-width: 600px; margin: 10px auto; }\n    .mauticform-innerform {}\n    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name=\"mauticform[formName]\" id=\"mauticform_contactsitehomepage_name\" value=\"contactsitehomepage\">\n        \n    <\/form>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Match en direct x C&rsquo;est carr\u00e9 Application mobile de suivi sportif en temps r\u00e9el Match En Direct est une application mobile sp\u00e9cialis\u00e9e dans le suivi en direct des comp\u00e9titions sportives. Elle combine live scoring, donn\u00e9es statistiques avanc\u00e9es et fonctionnalit\u00e9s communautaires au sein d\u2019un m\u00eame environnement. Donn\u00e9es cl\u00e9s 2,5 millions d\u2019utilisateurs cumul\u00e9s (iOS &amp; Android) Couverture multi-sports : football, tennis, rugby, basketball, Formule 1 Mise \u00e0 jour des \u00e9v\u00e9nements en temps r\u00e9el (buts, cartons, essais, sets, etc.) Communaut\u00e9 active autour des matchs via forum int\u00e9gr\u00e9 Notre approche : structurer une croissance durable autour des temps forts sportifs Lorsque nous avons commenc\u00e9 \u00e0 travailler avec Match En Direct, l\u2019enjeu \u00e9tait clair :transformer une application d\u00e9j\u00e0 install\u00e9e sur son march\u00e9 en un v\u00e9ritable moteur d\u2019acquisition scalable, capable d\u2019absorber les pics d\u2019audience li\u00e9s aux grandes comp\u00e9titions et d\u2019acc\u00e9l\u00e9rer son expansion internationale. Le produit \u00e9tait solide. Le d\u00e9fi \u00e9tait strat\u00e9gique. Penser la croissance autour des moments de tension sportive Le sport fonctionne par cycles courts et intensifs : comp\u00e9titions majeures, finales, derbys, grands tournois.Nous avons structur\u00e9 l\u2019acquisition autour de ces pics d\u2019attention.C\u00f4t\u00e9 SEO, nous avons d\u00e9velopp\u00e9 une architecture \u00e9ditoriale align\u00e9e sur les requ\u00eates intentionnistes li\u00e9es au live, aux comp\u00e9titions et aux recherches \u00e9v\u00e9nementielles.En parall\u00e8le, un travail de fond en backlinking a permis de renforcer l\u2019autorit\u00e9 du domaine et d\u2019ancrer Match En Direct comme r\u00e9f\u00e9rence sur la data sportive en temps r\u00e9el. Maximiser la conversion via l\u2019ASO Nous avons ensuite optimis\u00e9 les stores comme de v\u00e9ritables landing pages. Optimisation s\u00e9mantique, it\u00e9rations sur les visuels, tests A\/B continus\u2026Mais surtout, cr\u00e9ation de Custom Product Pages d\u00e9di\u00e9es \u00e0 chaque comp\u00e9tition et segment d\u2019audience.Un supporter de la CAN ne doit pas voir le m\u00eame message qu\u2019un fan de rugby ou qu\u2019un amateur de tennis. L\u2019objectif : augmenter les taux de conversion en capitalisant sur l\u2019\u00e9motion du moment. Acc\u00e9l\u00e9rer l\u2019acquisition tout en restant compliant Sur le paid media, la strat\u00e9gie s\u2019est concentr\u00e9e sur : Google Ads et Apple Search Ads Des mots-cl\u00e9s \u00e0 forte concurrence L\u2019ouverture de nouveaux territoires Le tout dans un cadre strictement conforme aux r\u00e9glementations locales, notamment sur les sujets li\u00e9s aux pronostics et aux m\u00e9caniques per\u00e7ues comme assimilables aux paris. Cr\u00e9er une r\u00e9sonance communautaire Enfin, nous avons activ\u00e9 le levier social et influence. Cr\u00e9ation de contenus adapt\u00e9s aux diff\u00e9rentes typologies de supporters. Production d\u2019UGC et d\u2019assets publicitaires contextualis\u00e9s par comp\u00e9tition.Partenariats avec des cr\u00e9ateurs YouTube, Twitter, TikTok et Instagram pour int\u00e9grer naturellement l\u2019application dans leurs d\u00e9briefs, analyses et contenus \u00e9v\u00e9nementiels.L\u2019objectif n\u2019\u00e9tait pas uniquement la visibilit\u00e9.C\u2019\u00e9tait de g\u00e9n\u00e9rer du t\u00e9l\u00e9chargement qualifi\u00e9, au bon moment, aupr\u00e8s des bonnes communaut\u00e9s Interess\u00e9 ? Contactez nous Laissez-nous un email pour discuter de votre strat\u00e9gie : contact@cestcarre.co ou, simplement, en compl\u00e9tant ce formulaire. Nom This is required. Pr\u00e9nom This is required. E-mail This is required. Nom d&rsquo;entreprise Message This is required. Envoyer<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-369","post","type-post","status-publish","format-standard","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Match en direct | C&#039;est Carr\u00e9 |\u00a0L&#039;Agence Growth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cestcarre.co\/?p=369\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Match en direct | C&#039;est Carr\u00e9 |\u00a0L&#039;Agence Growth\" \/>\n<meta property=\"og:description\" content=\"Match en direct x C&rsquo;est carr\u00e9 Application mobile de suivi sportif en temps r\u00e9el Match En Direct est une application mobile sp\u00e9cialis\u00e9e dans le suivi en direct des comp\u00e9titions sportives. Elle combine live scoring, donn\u00e9es statistiques avanc\u00e9es et fonctionnalit\u00e9s communautaires au sein d\u2019un m\u00eame environnement. Donn\u00e9es cl\u00e9s 2,5 millions d\u2019utilisateurs cumul\u00e9s (iOS &amp; Android) Couverture multi-sports : football, tennis, rugby, basketball, Formule 1 Mise \u00e0 jour des \u00e9v\u00e9nements en temps r\u00e9el (buts, cartons, essais, sets, etc.) Communaut\u00e9 active autour des matchs via forum int\u00e9gr\u00e9 Notre approche : structurer une croissance durable autour des temps forts sportifs Lorsque nous avons commenc\u00e9 \u00e0 travailler avec Match En Direct, l\u2019enjeu \u00e9tait clair :transformer une application d\u00e9j\u00e0 install\u00e9e sur son march\u00e9 en un v\u00e9ritable moteur d\u2019acquisition scalable, capable d\u2019absorber les pics d\u2019audience li\u00e9s aux grandes comp\u00e9titions et d\u2019acc\u00e9l\u00e9rer son expansion internationale. Le produit \u00e9tait solide. Le d\u00e9fi \u00e9tait strat\u00e9gique. Penser la croissance autour des moments de tension sportive Le sport fonctionne par cycles courts et intensifs : comp\u00e9titions majeures, finales, derbys, grands tournois.Nous avons structur\u00e9 l\u2019acquisition autour de ces pics d\u2019attention.C\u00f4t\u00e9 SEO, nous avons d\u00e9velopp\u00e9 une architecture \u00e9ditoriale align\u00e9e sur les requ\u00eates intentionnistes li\u00e9es au live, aux comp\u00e9titions et aux recherches \u00e9v\u00e9nementielles.En parall\u00e8le, un travail de fond en backlinking a permis de renforcer l\u2019autorit\u00e9 du domaine et d\u2019ancrer Match En Direct comme r\u00e9f\u00e9rence sur la data sportive en temps r\u00e9el. Maximiser la conversion via l\u2019ASO Nous avons ensuite optimis\u00e9 les stores comme de v\u00e9ritables landing pages. Optimisation s\u00e9mantique, it\u00e9rations sur les visuels, tests A\/B continus\u2026Mais surtout, cr\u00e9ation de Custom Product Pages d\u00e9di\u00e9es \u00e0 chaque comp\u00e9tition et segment d\u2019audience.Un supporter de la CAN ne doit pas voir le m\u00eame message qu\u2019un fan de rugby ou qu\u2019un amateur de tennis. L\u2019objectif : augmenter les taux de conversion en capitalisant sur l\u2019\u00e9motion du moment. Acc\u00e9l\u00e9rer l\u2019acquisition tout en restant compliant Sur le paid media, la strat\u00e9gie s\u2019est concentr\u00e9e sur : Google Ads et Apple Search Ads Des mots-cl\u00e9s \u00e0 forte concurrence L\u2019ouverture de nouveaux territoires Le tout dans un cadre strictement conforme aux r\u00e9glementations locales, notamment sur les sujets li\u00e9s aux pronostics et aux m\u00e9caniques per\u00e7ues comme assimilables aux paris. Cr\u00e9er une r\u00e9sonance communautaire Enfin, nous avons activ\u00e9 le levier social et influence. Cr\u00e9ation de contenus adapt\u00e9s aux diff\u00e9rentes typologies de supporters. Production d\u2019UGC et d\u2019assets publicitaires contextualis\u00e9s par comp\u00e9tition.Partenariats avec des cr\u00e9ateurs YouTube, Twitter, TikTok et Instagram pour int\u00e9grer naturellement l\u2019application dans leurs d\u00e9briefs, analyses et contenus \u00e9v\u00e9nementiels.L\u2019objectif n\u2019\u00e9tait pas uniquement la visibilit\u00e9.C\u2019\u00e9tait de g\u00e9n\u00e9rer du t\u00e9l\u00e9chargement qualifi\u00e9, au bon moment, aupr\u00e8s des bonnes communaut\u00e9s Interess\u00e9 ? Contactez nous Laissez-nous un email pour discuter de votre strat\u00e9gie : contact@cestcarre.co ou, simplement, en compl\u00e9tant ce formulaire. Nom This is required. Pr\u00e9nom This is required. E-mail This is required. Nom d&rsquo;entreprise Message This is required. 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Elle combine live scoring, donn\u00e9es statistiques avanc\u00e9es et fonctionnalit\u00e9s communautaires au sein d\u2019un m\u00eame environnement. Donn\u00e9es cl\u00e9s 2,5 millions d\u2019utilisateurs cumul\u00e9s (iOS &amp; Android) Couverture multi-sports : football, tennis, rugby, basketball, Formule 1 Mise \u00e0 jour des \u00e9v\u00e9nements en temps r\u00e9el (buts, cartons, essais, sets, etc.) Communaut\u00e9 active autour des matchs via forum int\u00e9gr\u00e9 Notre approche : structurer une croissance durable autour des temps forts sportifs Lorsque nous avons commenc\u00e9 \u00e0 travailler avec Match En Direct, l\u2019enjeu \u00e9tait clair :transformer une application d\u00e9j\u00e0 install\u00e9e sur son march\u00e9 en un v\u00e9ritable moteur d\u2019acquisition scalable, capable d\u2019absorber les pics d\u2019audience li\u00e9s aux grandes comp\u00e9titions et d\u2019acc\u00e9l\u00e9rer son expansion internationale. Le produit \u00e9tait solide. Le d\u00e9fi \u00e9tait strat\u00e9gique. Penser la croissance autour des moments de tension sportive Le sport fonctionne par cycles courts et intensifs : comp\u00e9titions majeures, finales, derbys, grands tournois.Nous avons structur\u00e9 l\u2019acquisition autour de ces pics d\u2019attention.C\u00f4t\u00e9 SEO, nous avons d\u00e9velopp\u00e9 une architecture \u00e9ditoriale align\u00e9e sur les requ\u00eates intentionnistes li\u00e9es au live, aux comp\u00e9titions et aux recherches \u00e9v\u00e9nementielles.En parall\u00e8le, un travail de fond en backlinking a permis de renforcer l\u2019autorit\u00e9 du domaine et d\u2019ancrer Match En Direct comme r\u00e9f\u00e9rence sur la data sportive en temps r\u00e9el. Maximiser la conversion via l\u2019ASO Nous avons ensuite optimis\u00e9 les stores comme de v\u00e9ritables landing pages. Optimisation s\u00e9mantique, it\u00e9rations sur les visuels, tests A\/B continus\u2026Mais surtout, cr\u00e9ation de Custom Product Pages d\u00e9di\u00e9es \u00e0 chaque comp\u00e9tition et segment d\u2019audience.Un supporter de la CAN ne doit pas voir le m\u00eame message qu\u2019un fan de rugby ou qu\u2019un amateur de tennis. L\u2019objectif : augmenter les taux de conversion en capitalisant sur l\u2019\u00e9motion du moment. Acc\u00e9l\u00e9rer l\u2019acquisition tout en restant compliant Sur le paid media, la strat\u00e9gie s\u2019est concentr\u00e9e sur : Google Ads et Apple Search Ads Des mots-cl\u00e9s \u00e0 forte concurrence L\u2019ouverture de nouveaux territoires Le tout dans un cadre strictement conforme aux r\u00e9glementations locales, notamment sur les sujets li\u00e9s aux pronostics et aux m\u00e9caniques per\u00e7ues comme assimilables aux paris. Cr\u00e9er une r\u00e9sonance communautaire Enfin, nous avons activ\u00e9 le levier social et influence. Cr\u00e9ation de contenus adapt\u00e9s aux diff\u00e9rentes typologies de supporters. Production d\u2019UGC et d\u2019assets publicitaires contextualis\u00e9s par comp\u00e9tition.Partenariats avec des cr\u00e9ateurs YouTube, Twitter, TikTok et Instagram pour int\u00e9grer naturellement l\u2019application dans leurs d\u00e9briefs, analyses et contenus \u00e9v\u00e9nementiels.L\u2019objectif n\u2019\u00e9tait pas uniquement la visibilit\u00e9.C\u2019\u00e9tait de g\u00e9n\u00e9rer du t\u00e9l\u00e9chargement qualifi\u00e9, au bon moment, aupr\u00e8s des bonnes communaut\u00e9s Interess\u00e9 ? Contactez nous Laissez-nous un email pour discuter de votre strat\u00e9gie : contact@cestcarre.co ou, simplement, en compl\u00e9tant ce formulaire. Nom This is required. Pr\u00e9nom This is required. E-mail This is required. Nom d&rsquo;entreprise Message This is required. 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